About Us
Since 1999, Lina Beauty has stood for more than just cosmetics.
We began with a simple, heartfelt mission: to make beauty and self-care something every person can experience—no matter their background, budget, or lifestyle. Over the years, our journey has taken us across trends, generations, and evolving definitions of beauty. But one thing has never changed: our commitment to empowering people to feel good in their own skin.
At Lina Beauty, we believe that beauty is not about perfection—it’s about confidence, self-expression, and care. It's the small daily rituals: that first swipe of lipstick before a big day, the gentle skincare routine after a long one, the quiet moment in the mirror that reminds you—you matter.
We've spent over two decades listening to our customers, learning from them, and growing with them. We understand that in a fast-paced world, taking care of yourself shouldn’t be a luxury—it should be a right. That’s why every product we create is made with intention: high quality, fair pricing, and thoughtful design.
To us, beauty is deeply personal. It's a mother passing down her skincare secrets to her daughter. It’s a young woman finding her confidence for the first time. It’s someone rediscovering their sparkle after hardship. These are the stories that inspire us daily.
Our promise is simple:
To continue creating beauty products that are not just accessible, but meaningful. To serve not only your skin, but your spirit. To remind you—every single day—that you are enough.
Lina Beauty. Since 1999.
For every face. Every story. Every day.